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一、好广告依赖创意广告设计的艺术性首当其冲通过作品的创意反映出来。好创意是广告人经过周密的思考,基于所表达的主题创造出来的最能为观者所喜爱的有效方式。好创意能使主题独树一帜,并赋予作品鲜活的艺术生命,激起观者的购买欲望或为某项社会事业服务。没有创意的广告是抓
First, a good advertising relies on the creative design of advertising bear the brunt of the creativity of the works reflected. Good ideas are well thought out by advertisers, and based on the theme they are expressing, they are the most effective way for the viewer to enjoy. Good ideas can make the theme unique, and give fresh artistic life, stimulate the viewer’s desire to buy or to serve a social undertaking. No creative ads are caught