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华章微课堂开课两年多来,总计服务100多位讲师,辐射8000个微信群,400万人,既赢得了用户的信任,同时也大大促进了图书的销售。开卷发布的《2017上半年国内外图书零售市场分析报告》显示,2011年至2016年,实体店销售规模基本稳定,网店销售规模则增长迅速,2017年上半年,网店销售规模首超实体店。与此同时,出版社闻风而动,图书营销的重心也从线下悄然转战线上。线上微课就是线上图书营销的方式之一。
After more than two years of practice, Huazhang Micro Class has served a total of more than 100 lecturers and trained 8,000 micro-channel groups and 4 million people. It not only won the trust of users, but also greatly promoted the sale of books. Unreleased “first half of 2017 domestic and international book retail market analysis report” shows that from 2011 to 2016, the store sales volume basically stable, the online store sales growth is rapidly growing, the first half of 2017, online store sales of the first ultra-entity shop. At the same time, publishers are moving quickly, and the focus of book marketing is quietly moving from the line to the online. Online micro-class is one of the ways of online book marketing.