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在竞争日益激烈的国内润滑油品市场中,许多民营企业深刻地意识到,品牌是企业综合实力的象征,若想扩大市场份额,就必须加强品牌的建设力度。众多国内品牌的高歌猛进,推动了民营油企向独立自主研发、创新经营模式的转型。本届润滑油展,欣喜地看到国内润滑油品牌挑战洋品牌垄断市场的决心,国内润滑油品牌的崛起,意味着一场群雄纷争的战役已经打响。上海东昊油品有限公司就是其中的领军者之一,本着“科技创造财富,节能引领未来”的企业发展观,挑战洋品牌,打造高品质的润滑油的民族品牌,近年来受到业内越来越多的关注。此次访问东昊连锁运营总监余云飞,让我们更进一步了解了东昊的品牌战略。
In the increasingly competitive market for domestic lubricants, many private enterprises are deeply aware that the brand is a symbol of the overall strength of enterprises. If you want to expand market share, we must step up brand building efforts. Many domestic brands triumphantly, promoting private oil companies to independent research and development, innovation and business model of transformation. The current lubricants show, pleased to see the domestic brand of lubricants challenge the monopoly of foreign brands market determination, the rise of domestic lubricants brand, which means that a battle of mass war has started. Shanghai Dong Hao Oil Co., Ltd. is one of the leaders in the “concept of science and technology to create wealth, energy saving to lead the future,” the concept of enterprise development, challenge foreign brands, build high-quality lubricants national brand in recent years by More and more attention in the industry. The visit to East Hao chain operations director Yu Yunfei, let us learn more about the Dong Hao brand strategy.