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图书是一种特殊的精神产品,它既具有思想性、文化性,又具有商品属性。既然是商品,使用各种营销手段,让人们知道它、关注它、购买它,也就是理所当然。但长期以来,图书的商品属性一直不为出版方所重视。图书的营销手段较其他领域,也极其落伍和匮乏。当前书业已经进入微利时代,出版方式发生深刻变革,图书市场竞争日益激烈,再不重视图书营销,路就会越走越窄。而在图书设计中,包括书籍设计、文字设计以及其他设计等内容都需要推陈出新,才成在现代社会中立足。本文对图书编辑业务中的营销、书籍设计、文字设计以及其他内容进行了分析。
Books are a kind of special spiritual products, which not only have ideological, cultural and commodity attributes. Since it is a commodity, using a variety of marketing tools, let people know it, pay attention to it, buy it, that is granted. However, for a long time, the book’s merchandise attributes have not been valued by publishers. Book marketing tools than other areas, but also extremely outdated and lacking. At present, the book industry has entered a period of meager profit, profound changes have taken place in publishing methods, and the market competition in books has become increasingly fierce. Without paying any attention to the marketing of books, the road will become narrower and narrower. In the book design, including the book design, text design and other design and other content needs to be innovated, as in the modern society based. This article analyzes the marketing, book design, text design, and other content in the book editing business.