小客户很重要

• 作 者: 魏武挥
• 机 构: 上海交通大学媒体与设计学院,中山大学,
• 出 处: IT经理世界
• 发表日期: 2011年12期

对于一个面向大众的网络公司而言,商业模式的确立其实和大客户关系不大,却倒是和小客户有着密切的关系。对于一家正在创业进行时的数字公司而言,盈亏平衡点(break even)是非常重要的。之所以这个点非常重要,概因为理论上讲,数字公司的成本增长应该没有收入增长来得快。一旦实现盈亏平衡,那么,今后就会出现持续盈利的状态。

For a network-oriented mass companies, the establishment of business models and big clients actually have little to do, it touches and small customers have a close relationship. Break even is critical for a digital company that is in the midst of a startup. The reason why this point is very important, simply because theoretically speaking, the cost of digital companies should grow without rapid revenue growth. Once breakeven is achieved, there will be a sustained profitability in the future.