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随着科学技术的进步和商品经济的发展,广告媒体越来越多,如何选择媒体才能获得最佳效益呢?下面,我们从视觉效应、听觉效应、新闻效应等方面来谈谈商业广告的媒体艺术。一、视觉效应。这是指应选择何种媒体来设计制作能够刺激人们视觉、引起消费者兴趣的广告。比如选择利用报刊、杂志、路牌、橱窗、霓虹灯等做宣传广告的媒体,都要注意到对消费者视觉的影响效果。曾经有一家企业为“易拉罐”做广告,它就是根据视觉效应原理做成形如“易拉罐”之状的路牌广告,当旅途劳顿饥渴的旅客们看到这“易拉罐”路牌时,立即会引起他们注意的,头脑中随即
With the advancement of science and technology and the development of commodity economy, more and more advertising media are available. How can we choose the media to obtain the best benefits? Next, we talk about the media of commercial advertising from the aspects of visual effects, auditory effects, and news effects. art. First, the visual effect. This refers to the type of media that should be selected to design ads that stimulate people’s vision and interest. For example, media that chooses to use newspapers, magazines, street signs, showcases, neon signs, etc. to do advertisements must pay attention to the effects of consumer vision. There was a company that advertised “cans”. It was based on the principle of visual effects to make advertisements like “cans and cans”. When thirsty travelers thirsty to see this “cans” street sign When they immediately caught their attention, they immediately