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随着我国经济的发展以及企业数量的日益增多,以消费功能、营销模式和商业空间为核心的创新式商业综合体得到了快速的发展,其源于城市综合体,但有与城市综合体之间存在着一定的差别。本文主要介绍商业综合体差异化营销模式的基本特点,总结现阶段商业综合体差异化营销发展过程中存在的问题,并进一步探讨完善商业综合体差异化营销的战略方法。
With the economic development of our country and the increasing number of enterprises, the innovative commercial complex centered on consumption function, marketing mode and commercial space has been rapidly developed. It originated from the urban complex but with the integration of the urban complex There are some differences between. This article mainly introduces the basic characteristics of the differentiated marketing mode of commercial complex, summarizes the existing problems in the process of differentiated marketing of commercial complex at this stage, and further explores the strategic method of perfecting the differentiated marketing of commercial complex.