论文部分内容阅读
大数据时代正在改变、颠覆传统商业规则和人们的消费习惯。运动鞋品牌耐克最近正在凭借一种名为NIKE+的新产品变身为大数据营销的创新公司。所谓NIKE+,是一种以“Nike跑鞋或腕带+传感器”的产品,通过无线Nike+iPod运动组件与网络实现信息互通。只要运动者穿着NIKE+的跑鞋运动,
Big data era is changing, subverting the traditional business rules and people’s spending habits. Nike, the sneaker brand, is relying on a new product called NIKE + to transform itself into an innovator in big data marketing. The so-called NIKE +, is a “Nike running shoes or wristband + sensor ” products, through the wireless Nike + iPod sports components and networks to achieve information exchange. As long as athletes wearing NIKE + running shoes sports,