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目前，国内电视产业竞争不断加剧，省级卫视如何在竞争中抢占先机，立于不败之地?四 川卫视用自己的实践给出了答案，那就是将频道定位为“中国故事”，用差异化和特色化去 占领市场，争取观众。本期“频道与栏目”陈华的文章《打造中国最好的故事频道》、陆地的 文章《四川卫视的“故事”怎么讲》全面分析了四川卫视新举措的理论和实践意义，对其他 省级卫视具有一定的参考价值。
At present, the competition in the domestic television industry is getting worse. How provincial satellite television seizes the initiative in the competition and is invincible? Sichuan Satellite TV has given its answer in the light of its own practice by positioning the channel as a “Chinese story” Differentiation and specialization to capture the market, for the audience. In this issue of “Channel and Column”, Chen Hua’s article “Building China’s Best Story Channel” and the article “Sichuan Satellite TV” on land, “How to Tell” comprehensively analyzed the theoretical and practical significance of Sichuan Satellite TV’s new measures. Satellite TV has a certain reference value.