市场营销专业学生实践能力培养现状的调查研究

• 作 者: 唐立兵 徐珉钰
• 机 构: 黑龙江八一农垦大学会计学院,大庆师范学院经济管理学院,
• 出 处: 现代经济信息
• 发表日期: 2014年04期

实践教学是本科教育的重要环节,也是高教综合改革重点工作任务之一。本文在对黑龙江五所高校市场营销专业调研结果分析的基础上,构建了由观念性、智力性、导向性、操作性支持系统共同组成的市场营销专业学生实践能力支持系统,并对支持系统进行了详细设计,具有较强的可操作性,对高校市场营销专业的实践教学改革具有重要的借鉴意义。

Practical teaching is an important part of undergraduate education, but also one of the key tasks of comprehensive reform in higher education. Based on the analysis of marketing research results of five colleges and universities in Heilongjiang Province, this paper constructs a practical ability support system of marketing majors composed of conceptual, intellectual, guiding and operational support systems, Detailed design, with strong maneuverability, has an important reference to the practical teaching reform of university marketing major.