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今年盛夏,一部号称“低投资”的国产电影《战狼2》火了,火得让人猝不及防。在暑期这个电影的黄金档期,《战狼2》自7月27日20时上映,票房仅4小时就破亿元大关,25小时超3亿元,3天过6亿元,85小时突破10亿元大关,创下国产电影票房新纪录。猫眼数据显示,截至8月6日15时30分,《战狼2》的综合票房已经冲破30亿元大关,超过《美人鱼》33.92亿元的票房纪录。随着《战狼2》在中国电影市场完胜,“战狼现象”也成为时下最热门的话题之一。所谓一斑窥豹。一部电影的火爆,或许有着影片自身诸如影片内容及拍摄制作质量、上映档期选择、市场营销手段等多方面的原因,但真正起到关键性作用的、刨除影片本身之外的因素更值得我们深入思考和关注。
In the summer of this year, a domestically produced movie called “Wolf Zhan 2” known as “low investment” was on fire and the fire was caught off guard. In the summer of the film’s prime time, “Wolf 2” released at 20:00 on July 27, the box office broke the 100 million mark in only 4 hours, 300 million over 25 hours, 6 days over 3 days, 85 hours breakthrough 1 billion mark, setting a new box office movie record. Cat’s eye data show that as at 15:30 on August 6, “Combat Wolf 2” at the box office has exceeded 3 billion mark, more than the “Mermaid” box office record of 3.392 billion yuan. With the “Wolf 2” victory in the Chinese film market, “Wolf phenomenon ” has become one of the hottest topic at the moment. The so-called spotted leopard. A popular movie may have its own reasons such as the content of the film and the production quality of the filming, the selection of the release date, marketing tools and other reasons. However, the factors that really play a key role in eliminating the film itself deserve more for us In-depth thinking and attention.