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尊敬的读者,我刊从2003年第9期起创办《锵锵五人谈》访谈专栏。《锵锵五人谈》每期采用不同话题,就广告圈内热点事件、焦点现象进行深度沟通、探讨交流,力图揭示其空一点规律或总结性的观点。欢迎读者、朋友参与并提出宝贵建议。从1994年开始,央视招标至今已步入第10个年头。 10年招标,10年风雨。本期特别设计了十大问题问招标,我们邀请了三星、昌荣、银松、长安、佳易等5家央视资深代理公司的掌舵人,请他们谈谈对央视招标这一特殊广告形式的看法和对今年招标的预期、建议。作为本土广告界的精英,他们参与了历年央视招标的整个过程。相信他们会对今年央视招标给各位读者一个专业、精彩地回答。
Dear reader, I published in the 9th in 2003 since the founder of “Qiang Qiang five talk” interview column. Each of the “Qiang Qiang Talks” uses different topics to communicate in depth about hot events and focal points in the advertising circle, discussing exchanges and trying to reveal the law or conclusiveness of the empty point. Welcome readers and friends to participate in and make valuable suggestions. Since 1994, CCTV bidding has entered the 10th year. 10 years tender, 10 years of wind and rain. This issue specially designed the top ten questions to ask for bids, we invited Samsung, Changrong, Silver Pine, Changan, Jia Yi and other five CCTV senior agency at the helm, ask them to talk about the tender of CCTV this special form of advertising Opinions and expectations of bidding this year, recommendations. As the elite of the local advertising industry, they participated in the entire process of bidding for CCTV over the years. I believe they will bid for this year’s CCTV readers to a professional, wonderful answer.