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海尔集团进入网络化战略发展阶段,面对销售通路上不同模式、不同特点的合作伙伴,需要更加开放的协同平台,与渠道商、零售商、电商、商超、精品体验店等共同打造高效、准确、强执行能力的协同机制,让价值链上的伙伴能因一致性同步规划而降低供需差异,建立准确的消费者需求驱动并提高协作的及时性,并因更加一体化的供应链而多赢。为了支持集团转型战略,建立数字化新型交互客户关
Haier Group entered the stage of network strategy development. Faced with partners with different modes and different characteristics in the sales channels, Haier Group needed a more open and collaborative platform to jointly create high efficiency with channel operators, retailers, e-commerce providers, supermarkets and boutique shops , Accurate and strong execution capability so that partners in the value chain can reduce supply and demand differences due to consistent and synchronized planning, establish accurate consumer demand-driven and improve the timeliness of collaboration, and because of the more integrated supply chain Win-win. In order to support the Group’s transformation strategy, establish a new digital interactive customer relationship