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在全球化、数字化、市场化和媒介产业环境急剧变迁的大背景下,电视内容资产的重要性越来越突出,长期沉积片库的节目资料已经或正在成为电视媒体的核心战略资源。从节目资料的磁带保管转变到电视内容资产管理,体现了内容资产的市场价值。本文拟对这一变革的理念创新和电视内容资产的本质、节目资料转化为内容资产的必要条件进行深入分析。
In the context of globalization, digitization, marketization and the drastic changes in the media industry environment, the importance of TV content assets has become more and more prominent. Program materials of long-term sedimentary libraries have become or are becoming the core strategic resources of television media. The shift from tape storage of program data to TV content asset management reflects the market value of content assets. This article intends to make an in-depth analysis of the concept innovation of this change and the nature of the TV content assets and the necessary conditions for transforming the program materials into content assets.