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在全球化大规模各种媒介间相互融合、共存的媒介形势下,蓬勃兴起的科技革命便引领人类跨上了信息社会的高速公路。在数字与网络技术的相互刺激下,受众群体的变化是在考验现在已经存在的各种媒介形式。更是激发出来一个全新的“媒介融合”(Media Convergence)的格局形式。
Under the media situation of globalization and integration of large-scale and various media, the vigorous scientific and technological revolution leads mankind onto the expressway in the information society. In the mutual stimulation of the digital and network technology, the change of the audience is testing various existing media forms. It is also a new form of “Media Convergence.”