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以文化作为定位的河南卫视,近几年来一直是电视界敢想敢干的引领者。不断通过深挖区域资源,形成独特气质,铸造不可复制的核心竞争力。当别人在“唱歌”时,河南卫视在唱戏,他们有历经20年的品牌栏目《梨园春》;别人在“跳舞”时,河南卫视在pk功夫,他们有享誉海内外的《武林风》。而近俩年连续推出的三季《汉字英雄》和两季《成语英雄》,更是成为全国电视频道中在文化节目深
Henan TV stationed in culture has always been the leader of the television industry that dared to dare to do something in recent years. Continuously deepen the regional resources to form a unique temperament, casting can not be copied core competitiveness. Henan Satellite TV is singing when they are in Singing, they have 20 years of brand column “Liyuan Spring”; others in “dancing”, Henan Satellite TV in pk kung fu, they have world-renowned “ Wulin style. ” In recent years, the three series of “Heroes of Chinese Characters” and the “Heroes of Idioms”, which have been successively introduced in the last two years, have even become popular among the national television channels in cultural programs