战略落地,让你从竞争对手中脱颖而出

• 作 者: 刘映雪
• 出 处: 商学院
• 发表日期: 2017年04期
• 关键词: 奥斯卡·王尔德 仰望星空 长期目标 盈利能力 道思 组织结构 机场管理 考核指标 数字技术 计算机行业

“我们都在阴沟里,”奥斯卡·王尔德写道,“但仍有人仰望星空。”这也正是战略到实施的本质。你管理着无数杂草般的日常任务和事务,与此同时,还要牢记公司的长期目标,以及如何从竞争对手中脱颖而出。战略和执行之间的紧密联系是至关重要的,战略是传递价值的承诺:你现在和将来为客户所做的事情。

“We are all in the gutter,” Oscar Wilde wrote. “But there are still people looking up at the stars.” This is exactly the essence of strategy to implementation. You manage myriad weeds of day-to-day tasks and issues, while keeping in mind the company’s long-term goals and how to differentiate itself from its competitors. The close connection between strategy and execution is crucial, and strategy is the promise of delivering value: what you do for your customers now and in the future.