浅析L电机事业部在销售管理中存在的问题与对策

• 作 者: 胡朝宪
• 机 构: 湖南电气职业技术学院,
• 出 处: 科技经济市场
• 发表日期: 2017年01期
• 关键词: 销售管理 培训 学习型组织

在新的经济形势下,L电机事业部销售管理中存在着培训淡化和形式化、销售团队合作意识薄弱、缺少新的销售角色定位和忽视信息情报的价值等四个方面的问题。面对新出现的问题,提出从培训落地、销售团队学习型、销售角色定位和利用信息情报创造经济价值等方面的对策进行销售管理工作。

Under the new economic situation, there are four problems in the sales management of L Motor Division, including the desalination and formalization of training, the weak awareness of sales team cooperation, the lack of new sales role positioning and the neglect of the value of information and intelligence. In the face of emerging issues, the paper proposes that sales management should be implemented from the aspects of training landing, sales team learning type, sales role positioning and using information and information to create economic value.