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地处北京闹市的百货大楼、东安市场、西单商场、城乡贸易中心等大型商场,每天都有顾客争购“正大”牌系列运动鞋。“正大”鞋为何让顾客如此青睐?福建正大鞋业有限公司总经理郭廷志告诉笔者:“我们公司生产的‘正大’系列运动鞋,1991年至1992年连续被评为金奖。我们没有满足已有的成绩,而把这些成绩看成是起点,永远盯住‘上帝’,让产品更上一层楼！”这真是精辟之见。
Located in Beijing’s bustling department stores, Dong’an Market, Xidan Shopping Mall, and urban and rural trade centers, and other large shopping malls, customers are buying “Zhengda” brand sports shoes every day. Why “Zhengda” shoes appeal to customers? Guo Tingzhi, general manager of Fujian Zhengda Shoes Co., Ltd., told the author: “Our company’s ’Zhengda’ series of sports shoes was continuously awarded the gold medal from 1991 to 1992. We have not satisfied The results, and these results as a starting point, always stare at the ’God’, let the product to a higher level!’ This is really insightful.