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4月初,乘坐上海公交17路电车的市民们发现手中的车票变样了,原来薄薄窄窄一张车票,变成了约7厘米×3厘米大的花花绿绿一张纸片。上面印着醒目的两行红字:第七百货,为您挡风雨。这便是上海第七百货商店的广告词。据悉,公交公司推出广告车票是为了节约印票费用,以票养票。而做广告的商家愿意承担每年数以10万计的印票费用,不用说是看中了车票的覆盖面广,广告效果好。
At the beginning of April, citizens who took the 17th tram in Shanghai bus discovers that the tickets in their hands have been changed. The original thin and narrow one ticket turns into a colorful piece of paper about 7cm × 3cm. Printed striking two lines of red words: the seventh department store, for your shelter. This is the advertisement of Shanghai’s Seventh Department Store. It is reported that bus companies to introduce advertising tickets in order to save the cost of stamps to vote for the vote. The advertising business is willing to assume the annual number of hundreds of thousands of stamps cost, needless to say fancy coverage of tickets, advertising effect is good.