论文部分内容阅读
中国广告人长长地舒了一口气:“光明牛奶”《足球篇》影视广告终于在戛纳广告节捧回了一个铜狮奖。用广告人的话来说:它意味看中国本土广告公司开始得到国际的认可,也为中国影视广告的发展定下了更高、更新的起点。但广告人难道没有发现:这个广告是如此的眼熟? 它和ARLA酸奶《足球篇》的创意发想点如此的相同:同样是小男孩、同样是足球、同样是牛奶;同样是喝奶有利于孩子身体发育的创意策略;同样是
Chinese advertising long sigh: “Bright Milk” “Football articles” Television advertising finally won a Bronze Lion in the Cannes Advertising Festival. In the words of the advertisers: It means that the local Chinese advertising companies started to gain international recognition and set a new and higher starting point for the development of Chinese film and television advertisements. But the advertisers did not find: This ad is so familiar? It and the ARLA yogurt “football” creative hair think so the same point: the same boy, the same football, the same milk; the same milk is conducive to The child’s physical development of creative strategies; the same is