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我国的传统节日文化是各民族的共同创造,共同承载着民族的历史记忆,是民族认同的根基。但是在现代商业文明和科技文明的作用下,在西方节日文化的冲击下,传统节日的影响力渐趋式微,节日仪式渐渐被弱化、淡化和异化,致使文化传播的载体出现断裂,节日文化的意义也渐渐被悬置、遗忘。全球化背景下,必须遵循文化的变异性规律,在跨文化传播中坚持文化自觉、文化自信和文化融合的原则,在保护传统文化的基础上有创造性地改造,挖掘传统文化中人类共通的文化特性,把握文化传播中的自主性。
The traditional festivals and cultures of our country are the common creations of all ethnic groups and jointly carry the national historical memories and are the foundation of national identity. However, under the influence of modern commercial civilization and scientific and technological civilization, under the impact of Western festival culture, the influence of traditional festivals has become smaller and the festival ritual has gradually been weakened, diluted and alienated, causing the carrier of cultural transmission to break down. The festival culture Meaning has gradually been suspended, forgotten. Under the background of globalization, we must follow the law of cultural variability, adhere to the principle of cultural consciousness, cultural self-confidence and cultural integration in intercultural communication, and creatively reform the traditional culture based on the protection of traditional culture to tap the common culture of mankind in traditional culture Characteristics, grasp the autonomy in cultural transmission.