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为了解决集装箱航运服务交易成本过高的难题,提出了集装箱航运服务组合拍卖交易方法,从托运人的视角出发,选取运价、承运人服务质量、信誉、网络覆盖能力等指标作为确定集装箱航运服务组合拍卖赢家(或赢家组合)的标准,建立了集装箱航运服务多属性组合拍卖模型,并通过将其分解为4个单目标规划问题,设计了基于欧氏距离的目标规划算法。模拟算例结果表明:多属性组合拍卖比选择单一承运人时的效用值增加了2.429,说明该模型及算法有效。
In order to solve the problem of high transaction cost of container shipping service, this paper puts forward the method of container shipping service portfolio auction. From the perspective of shipper, selecting freight rate, service quality of carrier, credibility, network coverage and other indicators as the basis for determining container shipping service Combinatorial auction winners (or winner combinations), a multi-attribute portfolio auction model of container shipping service is established and a target programming algorithm based on Euclidean distance is designed by decomposing it into four single-objective programming problems. The simulation results show that the utility value of multi-attribute combination auction increases by 2.429 compared with that of single carrier, which shows that the model and algorithm are effective.