论文部分内容阅读
08“奥运”的成功举办给中国的体育市场(特别是北京许多高校)带来了无限商机。在社会主义市场经济中,高校体育产业是以福利体育为主,商业体育为辅,有着特有的优势。在社会转型期,在高校教育产业发展的背景下,高校体育产业开发也已经成为不争的事实。所以我们应该从实际出发,对高校体育产业进行探析,提出了具有理论性和可操作性的建议。应充分发挥高校信息、师资、场地等方面的优势,促进高校体育产业的良性发展。
08 The successful hosting of “Olympic Games” has brought enormous business opportunities to China’s sports market, especially to many colleges and universities in Beijing. In the socialist market economy, college sports industry is based on welfare sports, supplemented by commercial sports, has its unique advantages. In the social transition period, under the background of the development of college education industry, the development of college sports industry has also become an indisputable fact. Therefore, we should start from the reality of the university sports industry analysis, put forward a theoretical and operational recommendations. University should give full play to the advantages of information, faculty, venues and so on, to promote the healthy development of the university sports industry.