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王石2009年在云南企业家论坛作演讲时,提出了一个新颖观点,他认为要把一家世界一流企业说清楚大概只需要2秒钟的时间,比如,可口可乐——世界最大软饮料公司。王石认为万科远没有达到世界一流企业的知名度,所以介绍万科需要6秒钟:万科是“中国城市住宅开发商、上市蓝筹、受尊敬的企业”。王石用6秒钟把万科是什么、行业地位、客户口碑大概说清楚了。如果回到15年前,恐怕用10分钟时间都介绍不清万科究竟是一个什么企业。
When Wang Shih gave a speech at Yunnan Entrepreneur Forum in 2009, Wang proposed a novel idea. He believes that it takes only about 2 seconds to make a world-class enterprise clear, for example, Coca-Cola, the world’s largest soft drink company. Wang Shih said Vanke far did not reach the world-class business reputation, so Vanke need six seconds: Vanke is “China city residential developers, listed blue-chip, respected enterprises ”. Wang Shi with 6 seconds Vanke is what the status of the industry, customers probably say a word of mouth clearly. If you go back to 15 years ago, I am afraid that with 10 minutes are not clear what Vanke is a what business.