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近年来,我国的经济飞速发展,而广告业作为二十一世纪的新兴产业也在不断的发展。放眼望去,广告充斥在我们身边的各个地方,广告潜移默化充斥在我们生活的每一处,尤其是随着互联网的高速发展,我国进入了网络社会,广告的作用在这一时期日益凸显,广告行业的前景一片大好,广告业的营业额连年激增,位居世界首位,而广告业在这个大环境下虽然存在些许问题和漏洞,但整体看来,其发展空间较大,发展趋势较好,下面本文对我国的广告行业进行了一个整体性的概述,以期为读者提供参考。
In recent years, the economy of our country has been developing rapidly, and the advertising industry is also constantly developing as a new industry in the 21st century. Looking around, advertising flooded around us everywhere, advertising imperceptibly flooded everywhere in our lives, especially with the rapid development of the Internet, our country entered the online community, the role of advertising has become increasingly prominent during this period, advertising The prospects of the industry are excellent. The turnover of the advertising industry has been surging in recent years, ranking first in the world. Although there are some problems and loopholes in the advertising environment, the advertising industry as a whole has more room for development and better development trend, The following article on China’s advertising industry conducted a holistic overview, in order to provide readers with reference.