论文部分内容阅读
如何在竞争加剧的媒体生态环境中立于不败之地,是新年伊始摆在所有中国媒体人面前的共同课题。2010年元旦刚过,老天爷就用一场60年罕见的暴雪寒潮给出一份试卷,对新闻从业人员尤其是新闻单位领导的能力和水平来了一次集体检阅。“以特色求生存,共舞中展个性”——北京日报、北京电视台等媒体以实际行动,展现了北京媒体在应对罕见暴雪寒潮突发事件中的新闻策划思路,值得借鉴。
How to maintain an invincible position in the increasingly competitive media environment is a common task for all Chinese media at the start of the new year. Just after the New Year’s Day in 2010, God uses a rare 60-year Blizzard cold spell to give a paper examining the ability and level of journalists, especially press leaders. “To live by character, to dance with personality” --Beijing Daily, Beijing TV and other media with practical action, showing the Beijing media in response to rare Blizzard cold events in the news planning ideas, it is worth learning from.