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文化是一种社会现象,一个地区、国家和民族的文化积淀,对经济、社会、产业发展有着很大影响。随着文化交流的日益频繁,人们对本土文化的顽强生命力有了更新的认识和更多的自信。地方电视台是地域文化重要的推动者和践行者,地域文化同时影响着地方媒体的传播方式和传播内容,地方媒体又对地域文化起着推动作用。在地域文化支撑下建设独具特色的地方品牌栏目是地方电视媒介发展的根本所在。一、地方台承担对地域文化的推广责任当今本土文化意识的觉醒与光大,电视媒体首先是先
Culture is a social phenomenon. The cultural accumulation of a region, country and nation has great influence on the development of economy, society and industry. With the increasing frequency of cultural exchanges, people have a more updated understanding and more confidence in the tenacious vitality of local culture. Local television stations are important promoters and practitioners of regional culture. Regional culture affects both the mode of transmission and content of local media. Local media plays a catalytic role in regional culture. Building a unique local brand under the support of local culture is fundamental to the development of local television media. First, the local station to assume the responsibility of promotion of regional culture Today’s awakening of local cultural awareness and Everbright, television media first is the first