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2006年2月8日是福建省广播影视集团成立两周年纪念日。两年来,福建广播影视集团站在全球政治经济文化发展和中国特色社会主义建设的大背景下,站在中国区域经济兴起和两岸关系变化的大潮中,站在媒体市场竞争和区域特色文化挖掘的交叉点上,积极寻求自身改革发展的准确定位。两年来,福建广播影视集团不断开拓进取,致力于打造独具海峡特色的主流传媒,致力于成为传承中华文化的主要载体、对台对外宣传的主要窗口和文化产业发展的主要力量。本期《个案研究》以“海峡特色与品牌打造”为主题,对福建省广播影视集团两年来的前行轨迹予以解析。
February 8, 2006 is the second anniversary of the founding of Fujian Radio and Television Group. In the past two years, Fujian Radio, Film and Television Group stood on the background of the global political, economic and cultural development and the building of socialism with Chinese characteristics. Standing in the tide of the rise of China’s regional economy and the cross-Strait relations, Fujian Radio and Television Group stood on the scene of media market competition and cultural excavations with regional characteristics At the crossroads, we should actively seek the accurate positioning of our own reform and development. Over the past two years, Fujian Radio, Film and Television Group has been constantly pioneering and enterprising and is committed to creating a mainstream media with unique characteristics of the Straits. It is committed to become the major carrier of Chinese culture and the main window of propaganda to Taiwan and the major force in the development of cultural industries. In this issue of “Case Study”, the theme of “Straits Features and Brand Building” is to analyze the previous track of Fujian Radio, Film and Television Group over the past two years.