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信息、材料、能源是支撑当今社会发展的三大支柱产业,然而信息资源已经成为人类社会经济活动的重要生产要素和战略资源,是国际经济竞争的核心要素之一。图书馆文献信息是信息资源的重要基础,图书馆是国家文献信息的主要收藏机构,也是社会各阶层公众获取信息的重要途径。因此,研究图书馆信息资源营销是十分有必要的。
Information, materials and energy are the three pillar industries that support the development of today’s society. However, information resources have become an important production factor and a strategic resource for the economic activities of humankind and are one of the core elements in the international economic competition. Library literature information is an important foundation for information resources. Libraries are the main collection institution of national literature information and an important way for the public at all levels to obtain information. Therefore, the study of library information resources marketing is very necessary.