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社交化网络新媒体具有的传播速度快、覆盖面广、信息量大、表现形式灵活多样、互动性和自主性强等特性,为加强党建宣传工作带来新机遇。如何借助先进的新媒体传播手段,应对复杂的网络舆论环境,落实好中组部领导提出的“办出水平、办出品牌、办出影响力”的要求,新华网共产党员公号编辑室进行了一些有益的探索。
The new media of social network possesses such features as fast propagation speed, wide coverage, large amount of information, flexible and diversified manifestations, strong interaction and autonomy, which bring new opportunities for strengthening party propaganda work. How to take advantage of advanced new means of media communication to cope with the complicated public opinion environment and implement the requirements set forth by the leaders of the Central Organization Department and the editors of Xinhua Net CPC members Room for some useful exploration.