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受全球经济危机影响,零售业正面临激烈的市场竞争。在全球严酷的经济环境下,全球零售商采取包括打折、减少成本支出、优化供应链和运用移动解决方案等多种措施,以在经济形势欠佳时期很好地应对市场挑战。同时,经济危机给中低端市场带来很大的发展空间,国外零售巨头大幅抢占中国市场,通过寻找增值空间和并购整合等方式,一部分零售企业在危机下逆市成长。
Affected by the global economic crisis, the retail industry is facing fierce competition in the market. In a harsh global economic environment, global retailers take a variety of measures, including discounts, reducing costs, optimizing their supply chains and using mobile solutions, to respond well to market challenges in times of economic uncertainty. At the same time, the economic crisis has brought a lot of room for development in the low-end market. Foreign retail giants have taken a substantial share of the Chinese market. Some retail enterprises have risen against the background of the crisis by seeking ways to increase value-added space and mergers and acquisitions.