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随着市场竞争的日益激烈,建筑企业应培育强大的客户关系能力,建立与业主之间的良好合作关系,提高建设项目绩效。在强调客户关系管理重要性的基础上,阐述建筑企业客户关系能力的内涵,分析客户关系能力的构成,包括客户关系支撑能力和客户关系行为能力。此外,建立建设项目绩效评价指标,包括“硬绩效”和“软绩效”。最后,分析建筑企业客户关系能力对建设项目绩效的影响机理,提出研究假设。
With the increasingly fierce market competition, construction enterprises should foster strong customer relationship ability, establish good cooperation with the owners, and improve the performance of construction projects. On the basis of emphasizing the importance of customer relationship management, this paper expounds the connotation of customer relationship ability in construction enterprises and analyzes the composition of customer relationship ability, including customer relationship support ability and customer relationship ability. In addition, the establishment of construction project performance evaluation indicators, including “hard performance ” and “soft performance ”. Finally, the paper analyzes the influence mechanism of the customer relationship ability of construction enterprises on the construction project performance, and puts forward the research hypothesis.