营销策划公司品牌个人英雄主义的寿命?

• 作 者: 张默闻
• 机 构: AOBO 副总裁兼整合营销传播中心总经理
• 出 处: 广告人
• 发表日期: 2008年06期
• 关键词: 营销策划公司 个人英雄主义 东西南北 中国企业家 副总裁 个人品牌 包装上市 中国特色 纵横 有干

盘点中国特色的营销策划公司,你会觉得很有意思,他们的掌舵人有干广告出身的,有玩媒介出身的,有做销售出身的,有在企业做高级副总裁出身的,身份复杂,背景不同,但有趣的是他们都在给企业营销和战略发展做咨询,原来在本岗位上做得一般的主儿,一经包装上市,马上就能卖个好价钱,什么策划大师、营销前辈,什么著名的、伟大的、国家级的专家头衔纵横江湖,把中国企业家忽悠的分不清东西南北。

You may find it very interesting to take stock of Chinese-style marketing and planning companies. At the helm, they have a background in advertising, have a background in media, have a background in sales, have a senior vice president in a business, and have complex identities and backgrounds Different, but interesting is that they are in the business marketing and strategic development to do consulting, originally in this position to do the general Zhu Er, once packaged market, will soon be able to sell a good price, what planning master, marketing predecessors, what Well-known, great, state-level experts vertical and horizontal rivers and lakes, the Chinese entrepreneurs Fudge can not tell the things north-south.