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在经济处于新常态的情况下,作为报纸行业经营支柱的广告收入持续缩减,特别是去年,平均降幅超过30%,被称为“断崖式”下滑。在此背景下,地市级党报作为地市一级党委机关报,同时还受到地区政策、经济、资源差异和市场受属地管理限制等影响,其经营受到的冲击更加严重,因此,加快经营管理创新是地市党报能否适应环境变化,壮大党报事业的关键。目前安阳日报报业集团在经营领域广告收入的比重仍然在70%以上,结构转型的任务很重,在应对广告收入不断下滑的
In the new normal economy, advertising revenue, the backbone of the newspaper industry, continued to shrink. In particular, last year, the average decline of more than 30% was called the “cliff-breaking” decline. In this context, the municipal party newspaper as a municipal party committee report at the same time, but also by the regional policy, economy, resource differences and the market subject to territorial management restrictions, the impact of their business is even more serious, therefore, to speed up management Innovation is the key to whether the local party newspaper can adapt to changes in the environment and expand the party newspaper business. At present, Anyang Daily Newspaper Group in the field of advertising revenue share is still above 70%, the task of structural restructuring is heavy, in response to declining advertising revenue