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在市场竞争日渐白热化的今天,中国邮政的营业网点已被赋予非常重要的职能。打造网点营销队伍,走出柜台进行主动营销,既成为一种发展趋势和必然,也是邮政网点转型发展的突出标志之一。笔者在工作中发现,一些市局在对网点营销人员的管理上花费了巨大心血,但效果不佳。针对基层邮政管理者如何管理好网点营销业务人员这一困惑,我们提出了七大招式,即:洗脑子;搭台子;定调子;开嗓子;压担子;分银子;创牌子。
Today’s increasingly competitive market, China Post’s business outlets have been given a very important function. To create outlets marketing team, out of the counter for active marketing, not only become a development trend and necessity, but also the transformation and development of postal outlets one of the prominent signs. The author found at work that some municipalities spent a great deal of effort on the management of network marketing personnel, but the effect was not good. For grass-roots postal administrators how to manage the dot-matrix marketing business people this confusion, we put forward seven moves, namely: brainwashing; take the stage; tone; open throat; under pressure; sub-silver; create brand.