论文部分内容阅读
在首都经济面临新的发展机遇之际,北京电视台联合CTR共同主办的“首都经济发展与营销传播2014峰会”近期在北京电视台大剧院召开。峰会聚焦首都经济发展所带来的市场机遇,包括消费市场的趋势、消费者行为的变化、传播环境的改变所引发的品牌营销传播策略、媒体优势资源内容对企业营销传播的效果及影响。峰会还探讨了品牌传播在当今市场上面临的挑战与机遇,解读市场趋势的变化及其背后的动机,区域强势媒体对企业营销的作用和意义,帮助企业深度挖掘传播价值、完善营销策略。
In the capital economy is facing new opportunities for development, co-hosted by Beijing TV CTR “Capital Economic Development and Marketing Communication 2014 Summit” recently held in Beijing TV Grand Theater. The summit focused on the market opportunities brought about by the capital’s economic development, including the trend of consumer market, the change of consumer behavior, the strategy of brand marketing communication caused by the change of communication environment, and the effect and influence of the media resource content on corporate marketing communication. The summit also discussed the challenges and opportunities that brand communication faces in today’s market. The changes in the market trends and the motives behind the trends are discussed. The role and significance of regional strong media in corporate marketing are also explored to help enterprises tap the value of communications and improve their marketing strategies.