论文部分内容阅读
好的橱窗设计,可以将品牌的核心思想直接传达给顾客。顾客虽然不一定说得很清楚,但一定感受得很深刻。所谓意会吧!现代橱窗设计风格越来越趋于简洁清新、个性化,更传神地让橱窗语言发挥作用,与店内所经营商品类别、档次、理念相呼应,体现时代感,体现整体美感。橱窗陈列的艺术感、文化感尤其要突出。背景应用、装饰道具、色彩组合、文字造型、灯光组合、模特展示,等等,都可以增强陈列设计的渲染效果。
Good window design, the brand’s core idea can be directly conveyed to the customer. Although the customer may not be very clear, but certainly feel very profound. The so-called sense! Modern window design style tends to be more concise, fresh, personalized, more expressive language window to play a role, and the store operated by the merchandise category, grade, philosophy echoes the sense of the times to reflect the overall aesthetic. The display of the window of art, cultural sense, in particular, to highlight. Background applications, decorative props, color combinations, text modeling, lighting combinations, model shows, and so on, can enhance the rendering of the display design.