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随着市场经济的飞速发展,期刊也由卖方市场向买方市场转变,一个刊物能否赢得读者,在市场上站稳脚跟,不是由它的销售部门说了算,而是由它的设计部门和生产部门决定的。这就要求把期刊的采编、发行和广告纳入一个体系,进行整体考虑,统一安排。基于此认识。在一个期刊经营单位中,编辑、记者是期刊的第一经营者,也是一个期刊的核心竞争力。要想办好一个期刊,编辑、记者一定要调研市场,与时俱进把自己的刊物办成高品牌读物。为此:
With the rapid development of market economy, journals also change from the seller’s market to the buyer’s market. Whether a publication can win the readership and gain a foothold in the market is not determined by its sales department, but by its design department and Production department decided. This requires that the journal editorial, distribution and advertising into a system for overall consideration, unified arrangements. Based on this understanding. In a periodical operating unit, editors and reporters are the first operators of journals and also the core competencies of a periodical. To run a good journal, editor, reporter must investigate the market, keep pace with the times to make their own publications into high-brand books. to this end: