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由于世界对地球生态的日益关注,绿色消费成为现代人们的消费新观念。因此,景德镇陶瓷业面临着树立绿色新观念、实施发展和环保相协调的新课题,本文介绍了景德镇陶瓷的发展现状,分析了在绿色营销方面存在的问题,并且从原料、成型、烧成、窑炉以及营销管理等方面探讨了发展绿色陶瓷的对策。
Due to the world’s growing concern for the ecology of the earth, green consumption has become a new concept of consumption by modern people. Therefore, Jingdezhen ceramics industry is faced with setting up a new concept of green, the implementation of the development and environmental coordination of new topics, this paper introduces the status quo of Jingdezhen ceramics, analysis of green marketing problems, and from raw materials, forming, firing, Kiln and marketing management and other aspects of the development of green ceramic countermeasures.