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一项针对40000名中国消费者的最新研究发现,渗透率至关重要,渗透率呈现出“漏桶”特征,各产品品类的前五大品牌每年失去30%~60%的购物者。2013年7月16日,全球市场研究机构Kantar Worldpanel联合管理咨询公司贝恩公司(Bain&Company)共同发布了《2013年中国购物者报告》。报告显示,吸引、保留和更换尽可能多的购物者是打造大品牌的关键所在。尽管消费者忠诚度对于婴儿配方奶粉、婴儿尿布等品类非常重要,但
A recent study of 40,000 Chinese consumers found that penetration is crucial and penetration is “leaky”, with each of the top five brands losing 30% to 60% of shoppers each year. On July 16, 2013, Bain & Company, the global market research firm Kantar Worldpanel, jointly released the 2013 China Shoppers Report. The report shows that attracting, retaining and replacing as many shoppers as possible is the key to building big brands. While consumer loyalty is important for baby formula, baby diapers, and more