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近年来,我国金融环境发生了深刻变化,利率市场化、互联网络金融等,都对邮政代理金融业务的发展构成了叠嶂。从当前的发展情况来看,这项业务依然面临着战略定位不清晰、发展理念滞后、服务水平不高、基层管理较为粗放等问题。这种情况下,代理金融该如何杀出重围,找到一条适合自己发展的道路呢?第一,抓住国内零售银行加快发展的契机,立足企业自身特点,从市场和客户两个层面来确立差异化的发展战略和目标定位。
In recent years, profound changes have taken place in the financial environment in our country, interest rate liberalization and Internet finance all constitute a complete overlap in the development of postal agency financial services. Judging from the current development situation, this business is still facing issues such as unclear strategic positioning, lagging development concept, low service level and extensive grassroots management. Under such circumstances, how to find a suitable way for the development of the agency finance? First, to seize the opportunity of the domestic retail banks to accelerate their development, based on their own characteristics, to establish the difference from the market and the customer two levels Development strategy and target orientation.