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朝阳轮胎正式委托智威汤逊上海负责其品牌建设,帮助该品牌提高在国内和海外的影响力。中国国内最大的轮胎生产企业朝阳轮胎,隶属于中策橡胶集团,希望能够首先打破国际轮胎品牌垄断中国乘用车轮胎市场的格局。具有超过50年发展历史的朝阳轮胎,起先以生产卡客车轮胎闻名,近些年逐渐将视野转向客车轮胎市场,希望能够增强品牌形象,占领高端市场。智威汤逊将与朝阳轮胎合作,建立3至5年品牌发展长
Chaoyang Tire formally commissioned JWT Shanghai to take charge of its brand building and help the brand to enhance its influence at home and abroad. Chaoyang Tire, China’s largest tire manufacturer, is part of Zhongce Rubber Group, hoping to first break the monopoly of China’s tire market for passenger cars by international tire brands. Chaoyang tires, with a history of more than 50 years, were first known for producing truck and passenger car tires. In recent years, they gradually turned their attention to the passenger car tire market, hoping to enhance the brand image and occupy the high-end market. JWT will work with Chaoyang Tire to build a brand development arm of 3 to 5 years