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《蓝海战略》向我们展示了该如何追求创造性而不是对抗性的战略方法。企业评论界也普遍认为,蓝海战略是企业战略研究的—个重要的新突破,它将构建起一种新型的竞争模式。本文从蓝海战略的内涵出发,分析了蓝海战略对我国民营企业的启发意义,并在目前人们对蓝海战略认识三上存在的误区的基础上,提出中国企业正确运用蓝海战略是实现可持续发展的必经之路。
The Blue Ocean Strategy shows us how to pursue creative rather than adversarial strategic approaches. It is also generally accepted by business critics that Blue Ocean Strategy is an important new breakthrough in corporate strategy research and it will establish a new type of competition model. Based on the connotation of Blue Ocean Strategy, this paper analyzes the significance of blue ocean strategy for our private enterprises. Based on the current misunderstanding of Blue Ocean Strategy III, this paper proposes that Chinese enterprises should make full use of Blue Ocean Strategy to achieve sustainable development The only way.