A Social Semiotic Approach to the Multimodal Discourse of an Advertisement of “Vivo”

• 作 者: 潘冬送
• 机 构: 浙江工商大学外国语学院
• 出 处: 海外英语
• 发表日期: 2015年19期
• 关键词: MULTIMODAL DISCOURSE analysis the systematic functional LINGUISTIC theory the GR

Multimodal Discourse Analysis which is based on the Systematic Functional Linguistic Theory has been hotly discussed in the field of linguistics and social semiotics recently.Based on Kress and Van Leeuween s the Grammar of Visual Design,this paper analyz