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2006年央视黄金资源广告招标会上,依旧活跃着国际品牌的身影,其中最引人注目的还是去年中标总额最大的企业——宝洁公司。在今年的招标会现场,虽然没有看到宝洁公司大中华区媒介总监庞志毅像去年一样频频举牌,但实际上宝洁公司的中标总额比去年的3.85亿元还要多.达到了3.9439亿元。由于宝洁公司喜欢的广告长度多为30秒,因此本次招标会上宝洁公司比较看中《焦点访谈》后广告和剧场广告,这几个项目都是以暗标的形式进行。最终宝洁公司中得多个单元的《焦点访谈》后广告,同时宝洁公司也是电视剧广告资源方面的大赢家。“上午精选剧场冠名”投标中,
CCTV gold resources in 2006 advertising tender, still active in the presence of international brands, the most notable of which is the largest bidder last year, the largest companies - Procter & Gamble. In this year’s bidding scene, although P & G media director Pang Chih-yi did not see frequent placards like last year, P & G actually won more than the 385 million yuan last year, reaching 394.39 million yuan. As Procter & Gamble likes to advertise for more than 30 seconds, Procter & Gamble compared the “focus interviews” after the bidding to advertisements and theater advertisements, all of which are based on the dark standard. In the end, many units in P & G “focus interviews” after the ads, while Procter & Gamble is also the TV series advertising resources winner. “Morning Featured Theater Title ” bid,