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【TRS电子报解决方案专题访谈】近年来,随着互联网所带动的媒体传播模式的日新月异,以及数字化媒体内容呈现的多样形式,以报刊为代表的传统媒体正在遭遇越来越严峻的挑战。由于缺乏更加有效的发行渠道以及多样化的展现模式,传统媒体的市场份额呈现出增长乏力甚至逐渐下滑的趋势。在这种状况下,加速传统媒体向数字媒体转型的战略步调已经迫在眉睫。面对整个传统媒体行业对数字化路径的思考,国内许多IT厂商纷纷加入到数字化媒体的建设当中来,报纸的电子版
TRS eNewsletter Solutions Interview In recent years, with the rapid development of the media-driven mode of internet transmission and the diversified forms of digital media content, the traditional media represented by newspapers and periodicals are encountering increasingly severe challenges. Due to the lack of more effective distribution channels and diversified modes of presentation, the market share of traditional media shows a trend of sluggish growth or even a gradual decline. Under such circumstances, the strategic step of accelerating the transformation of traditional media into digital media is imminent. The face of the entire traditional media industry on the digital path of thinking, many domestic IT vendors have joined the digital media to the construction of them, the electronic version of the newspaper