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如今,新媒体对传统媒体的挑战已经是不争的事实,地方主流媒体的强势地位受到新媒体的冲击。随着网络媒体、手机媒体、数字电视等媒介渠道的增多,传播空间呈现出众声喧哗的状态,传播生态环境发生快速变化。普通群众获得了参与新闻传播的权力,形成了“碎片化”的媒介信息消费习惯,并且在海量信息的影响下,对媒体的信任变得日益脆弱。面对越来越复杂的传播环境,面对6亿多网民,5亿多的手机用户,传统媒体要以前所
Nowadays, the challenge of new media to traditional media is an indisputable fact. The strong position of local mainstream media is impacted by the new media. With the increase of media channels such as online media, mobile media and digital television, the communication space is in an all out loud noisily, and the propagation ecological environment changes rapidly. The ordinary people gain the power to participate in news media and form a “fragmented ” media information consumption habits, and under the influence of mass information, the trust of the media becomes increasingly fragile. The face of more and more complex communication environment, the face of more than 600 million Internet users, more than 500 million mobile phone users, traditional media to the former