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导向标识设计在每个旅游景区中都占有重要的地位,在人们进行旅游景区的各个景点进行旅游观光的时候,好的导向标识设计不仅能够帮助游览者方便快捷的找到自己想要去的景点,而且能够将旅游路线潜意识的映射在旅游者的脑海之中,是原本对于这一地区比较陌生的旅游者顺利的完成整个旅游场景的游览。本文主要通过旅游景区中导向标识作为主要的研究对象,更好地将导视标识的定义、类型以及功能进行分析,从而更好地阐述旅游标识的深刻含义以及重要作用。
Directional logo design occupies an important position in each tourist attraction. When people carry out tourism and sightseeing in various tourist attractions, the good logo design not only can help the tourists conveniently find the spots they want to go to, But also to subconsciously map the tourist route in the minds of tourists, is originally unfamiliar tourists in this region to successfully complete the entire tourist scene tour. In this paper, we mainly guide the identification in the tourist attractions as the main research object, and better analyze the definition, types and functions of the guide visual identification to better explain the profound meaning and important role of the tourism identification.