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旅游产业的迅速发展为旅游纪念品开发拓展的更大空间。旅游纪念品不仅仅是旅游经历的记载,同时也是地方文化传播的重要途径,对于区域文化的保护、地方文化与旅游产业的融合有着积极的促进作用。本文重点针对南通版画的旅游纪念品开发机制进行研究,在注重其民俗文化传承性的同时,探索南通版画在旅游纪念品中的创新应用价值,以期实现民间艺术元素与旅游经济的完美融合。
The rapid development of tourism industry for tourist souvenir development to expand more space. Tourist souvenir is not only an account of travel experience, but also an important way of local cultural communication. It plays an active role in promoting the protection of regional culture and the integration of local culture and tourism industry. This thesis focuses on the research of Nantong print tourist souvenir development mechanism. While paying attention to the inheritance of folk custom culture, this article explores the innovative application value of Nantong print souvenir in tourism so as to realize the perfect combination of folk art elements and tourism economy.